Amazon FBA Export Program. What is it, and How does it work?

Amazon FBA Export Program

What is Amazon FBA Export Program?

The Amazon FBA export program is a noteworthy feature for sellers who want to expand their business globally. This program allows customers from over 100 countries to purchase FBA products from sellers on, broadening the potential customer base. Participating in the export program, sellers can increase their sales, tap into new markets, and grow their brand internationally without the hassle of coordinating international logistics.

Introduced in 2018, the program has already gained popularity among sellers looking for a simple way to reach customers beyond their home country. Amazon handles the shipping and fulfillment of the orders, making it easier for the sellers to focus on other aspects of their business. The program has risks and challenges, but many find it worthwhile, given the potential benefits.

Opting for the Amazon FBA export program is a strategic decision that should be based on the seller’s goals, product offerings, and target markets. As sellers explore this opportunity, they should carefully assess the potential for increased sales, evaluate the competition, and weigh the benefits against the associated risks. By doing so, sellers can decide whether the export program is the right fit for their business.

Understanding Amazon FBA

Basics of Amazon FBA

Amazon FBA (Fulfillment by Amazon) is a service that allows sellers to outsource order fulfillment to Amazon. By utilizing Amazon’s network of fulfillment centers, sellers can store their products and have Amazon handle various aspects of the sales process, such as storage, packaging, shipping, and even customer service. This enables sellers to focus on other aspects of their business, such as product development or marketing strategies, while Amazon manages the logistics involved in fulfilling orders from customers worldwide.

Benefits of Amazon FBA

There are several advantages to using the Amazon FBA service. Firstly, since Amazon is responsible for fulfilling orders, sellers can offer their customers free two-day shipping through Amazon Prime, increasing sales. Additionally, due to the large scale of Amazon’s fulfillment operations, sellers can potentially save money on shipping and handling expenses by leveraging Amazon’s discounted shipping rates.

Moreover, the Amazon FBA service is available internationally via FBA Export and Pan-EU programs, which enables sellers to expand their customer base by reaching Amazon shoppers in other countries. By participating in these programs, sellers can provide their products to customers in multiple Amazon stores worldwide, increasing their business exposure and potentially boosting their sales revenue.

Utilizing Amazon FBA can also improve a seller’s reputation, as it allows for a consistently high level of customer service. With Amazon handling customer inquiries, returns, and delivery issues, shoppers can enjoy a seamless and positive buying experience, leading to positive reviews and ratings for the seller.

In summary, Amazon FBA offers numerous benefits to sellers, making it an attractive option for those looking to streamline their business operations and cater to a wider audience while maintaining a high standard of customer service.

Enrollment to Amazon FBA Export Program


The Amazon FBA Export Program has certain eligibility requirements for sellers who want to use this service. Sellers must have a valid Amazon Seller account and be enrolled in the Fulfillment by Amazon (FBA) program. Additionally, they must adhere to Amazon’s global selling policies and comply with any specific marketplace regulations. The products they plan to sell should meet the necessary documentation, labeling, and customs requirements. Furthermore, sellers must be able to manage returns and customer service in the countries they intend to sell.

Registration Process

To enroll in the Amazon FBA Export Program, follow these steps:

  1. Log into your Seller Central account.
  2. Navigate to the “Fulfillment by Amazon” section in the “Settings” drop-down menu.
  3. Find the “Export Settings” and click “Edit.” Next, select “Enable FBA Export” or “Disabled” to disable the service.
  4. Click “Submit” to finalize your changes.

After successful enrollment, sellers can expand their reach across various Amazon marketplaces. Creating accounts for each global market to maximize their sales potential is advisable. When inventory is stored in Amazon fulfillment centers, the FBA Export Program will manage shipping to customers in eligible international destinations.

Remember that meeting all the requirements and following the registration process is crucial for a hassle-free experience with the Amazon FBA Export Program. Sellers can efficiently tap into international markets and increase sales by staying compliant with Amazon’s policies and addressing customers’ concerns.

How Amazon FBA Export Works?

Amazon’s FBA Export Program is designed to streamline and simplify the process of fulfilling international orders for sellers on the platform. This section will discuss how the program operates, focusing on Order Fulfillment, Shipping, and delivery.

Order Fulfillment

When sellers enable the FBA Export program in their accounts, they can store their inventory in Amazon fulfillment centers. These centers then pick, pack, and ship products to international customers. To enable FBA Export, sellers must log in to Seller Central, navigate to FBA Settings, and select “Enable FBA Export” under the “Export Settings” tab.

Once FBA Export has been activated, the seller’s product listings on will become available to customers in over 100 countries participating in the program. Inventory remains under the seller’s control; they can add or remove products anytime. This flexibility lets sellers focus on their core business operations while Amazon handles the fulfillment process.

Shipping and Delivery

Amazon FBA Export ensures that international orders are shipped efficiently and comply with export regulations3. Amazon handles shipping, including calculating taxes and duties, providing necessary customs documentation, and organizing delivery through third-party carriers.

By utilizing Amazon’s extensive logistics network and expertise, sellers can expect reduced shipping times and increased customer satisfaction. The FBA Export program can decrease fulfillment headaches when scaling up a business.

In summary, the Amazon FBA Export program streamlines international order fulfillment and shipping processes for sellers, allowing them to serve their global customer base better. The efficiency and reliability of this program help sellers expand their reach and grow their businesses with minimized hassle.

Optimizing Amazon FBA Export Program

Build International Listings on Amazon

Competitive Pricing

One crucial aspect of maximizing your sales in the Amazon FBA Export program is setting a competitive price for your products. It plays a significant role in attracting international customers. To achieve this, conduct thorough research on competitor pricing and consider factors such as shipping fees, taxes, and currency exchanges. Analyze the pricing trends within your product category and adjust accordingly to maintain an edge over your competition.

To simplify this task, consider leveraging Amazon’s repricing tools or third-party solutions that assist in keeping your prices competitive while maximizing profits. Moreover, remain alert to fluctuations in shipping fees, import duties, or market demand to make necessary adjustments when required.

Product Listing Optimization

Another vital aspect of succeeding with Amazon FBA Export is optimizing your product listings for international customers. Start by creating high-quality product titles, descriptions, and bullet points, ensuring they are clear, concise, and informative. Focus on using relevant keywords and terms that resonate with potential buyers in each target market.

Next, invest time crafting top-notch product imagery, as visuals are a key driver for purchase decisions. Ensure your images are high quality and showcase your products from various angles. Incorporate infographics or lifestyle images to highlight unique features or demonstrate usage.

Build International Listings

In addition, consider offering product listings in the local language of your target market. This can significantly enhance the customer experience, making it easier for them to understand and engage with your products. Amazon provides tools like the Build International Listings (BIL) feature that can assist you in managing your inventory, pricing, and translations across multiple marketplaces.

By focusing on competitive pricing and optimizing product listings, Amazon FBA Export sellers can attract a broader international audience, increase sales, and expand their brands on a global scale.

Challenges in Amazon FBA Export Program

Regulatory Compliance

One of the major challenges in the Amazon FBA Export program is ensuring regulatory compliance. Sellers must navigate various international trade regulations, customs, and taxes across different countries. This can be daunting, especially for smaller businesses with limited resources. Compliance can impact the seller’s reputation and overall success on the platform. For instance, failing to adhere to a specific country’s import regulations could lead to delays in shipment, penalties, or even the suspension of the seller’s account.

To overcome this challenge, sellers should invest time in understanding the relevant rules and regulations for the countries where they wish to ship their products. They can consult Amazon’s export and import restrictions for guidance. Moreover, partnering with a logistics company experienced in international trade can streamline the process and help sellers avoid potential hurdles.

Handling Returns

Another challenge faced by Amazon FBA Export sellers is returns management. Processing returns from international customers can be complex and time-consuming, especially if the returns are due to damaged products, incorrect items, or any other issue attributed to the seller. The cost of handling returns, including shipping and potential customs charges, can also strain a seller’s profit margins.

To tackle this issue, sellers must minimize returns by ensuring their products meet high-quality standards. Proper packaging and accurate product descriptions can help prevent customer dissatisfaction and decrease the chances of returns. Moreover, monitoring customer feedback and addressing any concerns swiftly can help improve overall customer satisfaction and reduce the likelihood of returns in the future.

By addressing regulatory compliance challenges and handling returns, Amazon FBA Export sellers can reap the benefits of expanded global reach, increased sales, and a more extensive customer base.

Conclusion of Amazon FBA Export Program

Conclusion of Amazon FBA Export Program

The Amazon FBA Export program allows sellers to expand their reach in the international market without creating separate listings in new marketplaces. You can tap into millions of potential customers in over 65 countries and increase your sales by participating.

Since the program is free for sellers and the buyers cover the extra fees, the financial burden remains minimal. The convenience of Amazon handling the shipping logistics adds to the overall appeal of this program for e-commerce businesses. For example, a US-based seller listed on will have their products automatically available for international customers without having to fulfill orders themselves.

However, carefully weighing the pros and cons before diving into the FBA Export program is important. One must consider the potential impact on customer satisfaction if any issues arise concerning international shipping or customs. In addition, complying with different countries’ ever-changing regulations and product restrictions is vital to avoid penalties and maintain a clean brand image. Evaluating these factors and adjusting accordingly will help ensure the success of your business in the Amazon global market.

By utilizing the Amazon FBA Export program strategically, sellers can enjoy the benefits of increased visibility and sales while maintaining control over their brand. As the Amazon e-commerce landscape continues to evolve, adopting a growth-oriented approach and embracing international opportunities can contribute to the long-term success of your business.

FAQ about Amazon FBA Export Program

How does the FBA export program work?

The FBA export program allows Amazon sellers to ship their products to customers in other countries. It helps sellers to expand their market reach without the need to send inventory to multiple countries. Amazon handles customer service, returns, and shipping for exported orders as part of the program.

Which countries are eligible for Amazon FBA export?

The FBA export program supports shipping to over 80 countries, including the European Union, Canada, Mexico, and Brazil. However, it’s important to note that each seller’s eligibility for specific countries may vary depending on Amazon’s guidelines and restrictions.

What are the fees associated with FBA export?

Sellers enrolled in the FBA export program will continue paying standard FBA fees for global products. These fees include fulfillment fees and storage fees. International shipping costs and import/customs fees may fall on the customers when using FBA export.

How can I enroll in the FBA export program?

To enroll in the FBA export program, follow these steps:

  1. Log in to your Amazon Seller Central account.
  2. Go to ‘Settings’ and then ‘Fulfillment by Amazon’.
  3. Edit ‘Export Settings’ and select ‘FBA Export.’
  4. Upload your signature and submit.

Approval may take up to two weeks. Once approved, you can select exportable inventory and choose accordingly.

Which tools can help me with managing my Amazon FBA export?

Several tools are available for managing your FBA export business, such as MarketGap FBA Calculator, Jungle Scout, and Helium 10. These tools can assist with product research, inventory management, and tracking your sales performance across different marketplaces.

Are there any limitations or restrictions with FBA export?

Yes, some limitations and restrictions apply to the FBA export program. Amazon restricts the export of certain products due to legal and regulatory reasons. Additionally, certain products might not be eligible for international shipping due to size, weight, or storage requirements. Reviewing Amazon’s guidelines and ensuring that your products comply before enrolling in the FBA export program is essential.

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