Amazon Seller Count by Countries, Data Analysis

Amazon Seller Count by Countries in 2023, Data Analysis

There are nearly 3 million active Amazon seller accounts around the globe.

The world of e-commerce continues to grow, and one platform at the forefront of this expansion is Amazon. The year 2023 has seen a significant rise in the number of Amazon sellers across the globe.

Amazon seller count by countries chart

Based on recent statistics, the United States dominates the Amazon market with approximately 68% of international sales.

However, the platform caters to a diverse population with more than 1.1 million active sellers in the US. These sellers come from various countries.

Almost 3 million sellers globally are from over 78 countries, making Amazon a truly global marketplace.

CountrySeller CountPercentage of Total (%)
United States1,114,38837.82
United Kingdom281,2579.54

In 2023, the Amazon landscape becomes even more varied, with sellers from different backgrounds, ages, and education levels all aiming to succeed through this platform. Understanding these trends is essential to adapt your approach and fully leverage the platform’s opportunities. So, stay competitive and make sure you are positioned for success in the ever-evolving Amazon marketplace.

Global Amazon Seller Count in 2023

Amazon hosts sellers worldwide, with a notable increase in 2023 for Brazil, Turkey, and Japan, among others, as fast-growing global marketplaces. It is reported that 50% of global Amazon sellers will explore selling in additional international markets, a notable increase from 25% a year ago. This trend highlights the demand for marketplace expansion and potential growth opportunities.

Notably, the United States remains the most prominent player within the Amazon ecosystem, boasting 38 percent of global Amazon marketplace sellers as of 2019. Given the US market’s enormous size and purchasing power, many Amazon sellers continue to view it as an essential destination for their products.

Below are key regional markets for Amazon sellers in 2023:

  • United States: The largest and most established market.
  • Brazil, Turkey, and Japan: Fast-growing global marketplaces with increased seller activity.
  • Europe: A strong presence with multiple marketplaces, including the UK, Germany, France, Italy, and Spain, offering vast potential for cross-border sales.

Amazon Seller Count in North America

United States

In the United States, there were approximately 1.1 million active sellers on the Amazon marketplace in 2019, accounting for 38 percent of global Amazon marketplace sellers. By 2021, the number of active sellers on Amazon increased to 1.5 million, showcasing a tremendous growth.

The top categories for sellers in the United States include:

  • Electronics
  • Home & Kitchen
  • Clothing, Shoes & Jewelry

In 2020, Amazon created 400,000 new jobs in communities across the U.S. and invested $34 billion in American infrastructure. Amazon pledged to hire over 100,000 U.S. veterans and military spouses by 2024.


While the number of Amazon sellers in Canada is not as high as in the United States, the Canadian marketplace has also experienced growth in recent years. A significant portion of Amazon sellers in Canada focuses on categories such as:

  • Home & Kitchen
  • Electronics
  • Sports & Outdoors

Given the vast economic opportunities associated with Amazon’s marketplace, the platform continues to attract sellers in both the United States and Canada. As a seller, you can benefit from the expanding e-commerce industry in North America by understanding the trends and focusing on relevant product categories.

Amazon Seller Count in Europe

Erope map

United Kingdom

The United Kingdom ranks as the top European country for Amazon sellers, with over 281 thousand active sellers in 2019. As a major hub for e-commerce, the UK continues to attract new sellers who recognize the potential for growth and success in the Amazon marketplace. The variety of categories, including electronics, clothing, and home goods, allows you to find profitable niches in this thriving market.


Coming in second place among European countries, Germany boasts 244,425 active Amazon sellers in 2019. The German marketplace benefits from a strong economy and a sizeable online shopping audience, making it an appealing environment for Amazon sellers looking to expand their businesses. As you explore the German market, you’ll find opportunities in popular categories such as automotive, health, and personal care.


Although not as large as the UK or Germany, France still represents a significant portion of the European Amazon seller landscape. While specific numbers are not readily available for France’s Amazon seller count, the country is part of Amazon’s growth in Europe, with more than 1.4 million sellers contributing to the high sales volume.

Amazon Seller Count in Asia


In Asia, the presence of Amazon sellers is quite significant. In India, many sellers have become part of the Amazon marketplace. The expansion of Amazon in this region is due to the country’s vast population and growing economy. Various sellers offer a wide range of products to cater to the diverse needs of Indian customers.

Products offered by Indian sellers include electronics, clothing, household items, and more. This has contributed to increased competition among sellers and better consumer product options. Amazon’s presence in India has positively impacted local businesses and customers alike.


Japan is another important market for Amazon sellers in Asia. The island nation is known for its advanced technology and unique cultural products. Japanese sellers on Amazon mainly offer electronics, fashion items, and cultural goods like anime merchandise.

The number of Amazon sellers in Japan has steadily increased, making this market crucial for the company’s growth in this region. These sellers contribute significantly to Amazon’s overall marketplace and offer distinctive products catering to local and international consumers.


China’s vast manufacturing capabilities give it a significant advantage in the Amazon marketplace. China accounts for over 59% of the top sellers on Amazon, dominating the Asian market space. This dominance can also be attributed to the inclusion of Hong Kong, where the percentage of sellers exceeds 63%.

Chinese sellers provide diverse products like electronics, homeware, and clothing. Their high manufacturing capabilities allow them to offer competitive prices and remain significant players in the marketplace. Amazon’s presence in China presents a massive opportunity for growth and expansion in this region.

Amazon Seller Count in South America

In 2023, South America became a significant region for Amazon sellers, with millions of sellers operating in various countries. This section will focus on the Amazon seller count in two major South American countries: Brazil and Argentina.


Brazil, the largest country in South America, has seen massive growth in its Amazon marketplace. Thousands of new sellers have entered the platform, increasing its success. According to a Jungle Scout survey, the Amazon seller population in Brazil consists of diverse demographics, including various age groups, genders, and levels of education.

Some key statistics about Brazil’s Amazon sellers include:

  • The majority of the sellers are small and medium-sized businesses
  • A considerable percentage focus on Electronics, Home & Kitchen, and Health & Personal Care product categories

The Amazon marketplace in Brazil is comparatively new compared to other countries. This offers a great opportunity for sellers to tap into a developing market.


Amazon has also expanded its reach in Argentina, with numerous sellers joining the platform in recent years. Like Brazil, the Argentinian marketplace has a diverse range of sellers from different backgrounds. Their product categories encompass industries such as Clothing & Accessories, Books, and Toys & Games.

A few notable statistics about Amazon sellers in Argentina include:

  • The majority of Argentinian sellers on Amazon are small businesses and individual entrepreneurs
  • A growing trend of Argentinian brands expanding their online presence

As a seller, you can benefit from the emerging Amazon market in South America, particularly in Brazil and Argentina. The development of these marketplaces offers numerous opportunities to reach a vast customer base and capitalize on flourishing e-commerce trends. To succeed in these markets, stay up-to-date with local consumer demands, popular product categories, and seller competition.

Amazon Seller Count in Australia


Australia witnessed significant growth in the number of Amazon sellers in recent years. As of August 2018, the number of Amazon sellers in Australia reached a noteworthy milestone. This can be attributed to the expansion of Amazon into the Australian market and the increasing interest of local businesses in leveraging the platform to reach a wider audience.

One key factor benefiting Australian sellers is the added exposure provided by Amazon’s popularity. With millions of active sellers worldwide, the competition is fierce. However, Australian sellers may experience unique advantages due to their geographic location and access to a diverse range of products.

Here are some informative data points related to the Amazon seller count in Australia:

  • It is estimated that nearly 9.7 million sellers exist on Amazon globally, with approximately 1.9 million active sellers in 2022.
  • On average, 3,700 sellers join the Amazon platform daily to start selling products.
  • Over 58% of physical gross merchandise sales on Amazon are accounted for by third-party sellers.

This information signifies the massive scale of Amazon’s seller base and its potential impact on Australian businesses who wish to tap into this extensive network.

To maximize your success as an Amazon seller in Australia, it’s essential to understand how other sellers in your region are performing. You can study their strategies, learn from best practices, and adapt them to your own business model. This knowledge will aid in strengthening your online presence and expanding your market reach.

Frequently Asked Questions

What are the top countries for Amazon sellers in 2023?

The top countries for Amazon sellers in 2023 include the United States, United Kingdom, Germany, Italy, France, India, Spain, Japan, Canada, and Mexico. These countries have a strong presence of sellers and are significant contributors to the Amazon marketplace.

How many active Amazon sellers are there in each country?

The number of active Amazon sellers by country is as follows:

  • United States: 1.11 million
  • United Kingdom: 281,257
  • Germany: 244,425
  • Italy: 216,610
  • France: 211,859
  • India: 205,884
  • Spain: 203,413
  • Japan: 173,483
  • Canada: 163,595
  • Mexico: 51,087
  • Australia: 24,227
  • UAE: 20,842
  • Brazil: 15,605
  • Turkey: 5,987
  • Singapore: 1,721

Which countries have the largest Amazon marketplaces in 2023?

The countries with the largest Amazon marketplaces in 2023 are the United States, United Kingdom, Germany, and Japan. These marketplaces have the most extensive customer base and seller count, making them the frontrunners in global e-commerce.

What is the growth of Amazon sellers per country in 2023?

The growth of Amazon sellers varies by country. In 2023, emerging markets such as India, Brazil, and the UAE experienced significant growth in seller count. On the other hand, mature markets like the United States and Europe witnessed a more modest growth rate due to increased competition and market saturation.

How many new Amazon sellers joined in 2023 by country?

The number of new Amazon sellers joined in 2023 by country is unavailable. However, emerging markets attract more new sellers due to increased e-commerce adoption and rising consumer demand.

What percentage of third-party sellers are in each country on Amazon in 2023?

The percentage of third-party sellers on Amazon varies by country. Generally, more developed markets with higher seller counts tend to have a higher share of third-party sellers. Here’s an approximate breakdown:

  • United States 37.82%
  • United Kingdom 9.54%
  • Germany 8.30%
  • Italy 7.36%
  • France 7.19%
  • India 6.99%
  • Spain 6.90%
  • Japan 5.89%
  • Canada 5.55%
  • Mexico 1.73%
  • Australia 0.82%
  • UAE 0.71%
  • Brazil 0.53%
  • Turkey 0.20%
  • Singapore 0.06%

These numbers are based on the available data but remember that they are approximate and may not be exact.

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